It is no secret that junk removal is a lucrative business with less technicality and stress. However, it is also a pretty competitive industry, and to stay in profit, you need to improve and upgrade your marketing effort regularly.
Young Spider SEO and Digital Marketing explains how you can leverage Google Ads to acquire more customers for your junk removal hauling and removal business.
Why is Customer Acquisition Important to Junk Removal Business and How Can Google Ads Help?
Customer is the lifeblood of any business, including your junk hauling and removal business. To stay in business and remain competitive in the waste management industry, it is essential that you continue to expand your reach and acquire high-value customers. Else, your business might run into trouble.
Customer acquisition describes the process of bringing new customers to your business. It involves different activities, which include attracting leads, nurturing them, and converting them into customers.
Customer acquisition helps your business to stay relevant by increasing awareness, generating sales, increasing revenue, and getting referrals. But to enjoy these benefits, you need to put in the work, develop a solid customer acquisition strategy, and take advantage of marketing tools like Google Ads.
With billions of searches per day, using Google Ads can significantly improve your marketing efforts and attract more customers. The platform allows you to create relevant campaigns, design captivating ads, increase your reach, and generate more leads for your junk hauling business. Your business will also appear at the top of search result pages, allowing you to be visible to more potential customers.
Ultimately, leveraging Google Ads in your customer acquisition effort can increase sales by targeting the right audience, building brand awareness, and increasing ROI.
What is Google Ads and How Does it Work?
Google Ads is a marketing platform that allows you to advertise your product/service to more people for a fee. It is a pay-per-click platform that enables you to display your ad on Google SERP and pay every time someone clicks on it.
With billions of users across the world, Google receives over 8 Billion searches every day, making it the ideal platform to advertise your product if brand awareness and customer acquisition is your goal.
While it is possible to rank on Google SERP through search engine optimization (SEO), Google Ads, also known as pay-per-click ads, increases your chances of being seen by allowing your ad to appear at the top of the search result page.
With Google Ads, you can advertise your junk hauling business across various Google-owned platforms, including Google search network, Google Maps, Google Shopping, Youtube, and Gmail. It also offers flexible costs, targeting options, and various ad options that you can choose from depending on your budget or goal.
Young Spider SEO and Digital Marketing is a renowned digital marketing service in Kalamazoo, Michigan, offering result-oriented junk removal Google Ads services in Michigan.
What Are the Types of Google Ads?
There are various types of Google Ads you can explore for your business, depending on your goal and budget. In this article, Young Spider SEO explores five types of Google Ads and how you can use them for your junk hauling business.
1. Google Search Ads
Typically, these are the ads you see on Google Search Engine Result Page. They usually appear on top of the SERP and sometimes at the bottom of the page.
To rank for these search ads, you target and bid for keywords relevant to the junk removal industry, and if you win the bid, Google will display your ad at the top of the SERP when people search for terms related to the keywords you bid for.
Types of Google search ads include responsive search ads, dynamic search ads, and call ads.
2. Google Display Ads
Unlike search ads, Google display ads are image-based advertisements that allow you to target potential audiences who are not actively looking for your products but are likely interested.
Display ads usually appear on websites within the Google Display Network, such as Gmail, Blogger, and Youtube. These ads are great for introducing your brand to potential customers. It allows you to reach potential customers early in the buying cycle and increase brand awareness.
3. Video Ads
Video ad campaigns allow you to display your product or service in video form on video platforms or websites. Similar to display and search ads, video ads require you to bid for placement on specific keywords, and if you win the bid, Google will display your video on Youtube. Usually, these ads are placed before or during a Youtube video and in the search results.
Video campaigns also allow you to target your viewers based on location, age, and gender. It will enable you to promote your service to potential clients and drive brand awareness. Examples of video ads include skippable in-stream ads, non-skippable in-stream ads, in-feed videos, and bumper ads.
4. Shopping Ads
Google shopping ads are designed for product-based searches and are essential to businesses selling products. They help to improve your E-commerce sales and increase brand awareness.
Shopping ads show results in the form of product pictures, with their descriptions, price, reviews, and store name. There are three types of shopping ads: product shopping ads, showcase shopping ads, and local inventory ads.
5. Google App Ads
These ads are primarily designed to drive app downloads. If your business has a mobile app that you want to promote, App ads will help you promote it on Play Store and other Google-owned platforms like Youtube and Display Networks to create awareness and increase downloads.
Google app campaign works like other Google Ads, except you can’t target keywords. Instead, you provide information about your app using texts and images in your Play Store listing, create a budget, and target a location or demography. Google uses your setting and the information you provide to determine when to display your ads.
5 Reasons You Should Use Google Ads to Advertise Your Junk Removal Business?
If you are wondering if it’s worth investing in Google Ads for your junk removal business, the simple answer is Yes, it is. Some of the reasons why you should Google Ads are suitable for your business include the following;
1. It Is Great for Generating Traffic and Creating Brand Awareness
As one of the most visited platforms on the internet, Google has a huge user database, making it the right tool to create awareness for your junk removal business and generate traffic to your website.
When you place ads on Google Adwords, it displays your ads to potential customers (people who actually search for terms relating to your targeted keywords) and people who are likely to be interested in your product and services. This means that the people who will see your ads are high-quality leads who will likely book your junk removal service or make inquiries for future patronage.
2. It Allows You to Target the Right Audience
One crucial benefit of Google Ads is that it allows you to choose the people who see your ads using demographics like age, interests, and location. This helps ensure that your ads are displayed to people who need them.
However, for this feature to work, you have to carefully choose keywords specific to your junk hauling and removal business and target your audience using the right demographics.
3. It Allows You to Control Your Spending
With Google Ads, you don’t have to spend more than you want to, as it allows flexibility and controlled spending.
It charges on a pay-per-click basis, meaning you only have to pay when someone clicks on your ad. Also, you can set the maximum amount you are willing to spend per day, and Google will simply stop showing your ads when the amount has been exhausted.
With this feature, your business can enjoy the benefits of Google Ads and increased visibility without exceeding your budget.
4. It Produces Quick, Transparent Results
Google Ads is known for producing instant results, which is excellent for your business. Unlike other marketing approaches like SEO or social media marketing, which might take time to produce results, Google Ads delivers quick, trackable results on your campaign, which allows you to analyze your results and measure your progress.
With Google’s free analytics tool, Google Analytics, you have access to all your campaign information, such as the number of ad clicks and the cost of clicks, which allows you to track your progress and determine your ROI.
5. It Allows Retargeting
Has this ever happened to you? You visit a website, say a home equipment website, scroll for a while, then leave, and you start seeing ads about home equipment. Yes, that's the power of retargeting.
Retargeting helps you to advertise your product or services to the people who have visited your website or shown interest in your product. So, for example, when someone visits your junk removal website and leaves after a while, you can target your ads to show up to them on Google-owned platforms like Google Search or Google Display Network.
Although this comes at an extra cost, it allows you to remain visible to your potential clients and reminds them to continue their journey on your website and book your service.
What Are the Benefits of Google Ads for Junk Removal Businesses?
1. Increased Visibility and Brand Awareness
By bidding for the right keywords, targeting the right audience, and showing up at the top of search result pages, Google Ads can help to improve your business visibility and brand awareness.
If you want to increase brand awareness for your junk removal business, Google Ads is one the best tools for you. With tools like Display ads, you can advertise your services to your potential audience, even if they don’t make any Google search relating to your targeted keywords.
2. It Helps You to Remain Competitive
You already know that waste management is highly competitive, but did you know that most of your competitors are already using Google Ads? No? Now you know.
Placing ads on Google helps you secure market shares for your business and helps to ensure that your business continues to remain relevant. Also, you can analyze your competitors' ads to see what they are doing better and how you can improve your Google Ad score and rank higher.
Another benefit is that Google Ads levels the competition for you and the other big brands in your industry, giving you a fair chance to compete and attract high-paying customers.
3. Enjoy Flexibility in Your Marketing
Google Ads allow you to enjoy some level of flexibility in your marketing approach by customizing your Ads. With paid ads, you are never stuck. You can run different campaigns using different ad materials.
You can also customize your ad approach to your preferred choice, depending on your budget or goals. You can choose to place search ads, display ads, or video ads. You can even choose to do it all at once.
If you are confused about how to customize your ads best to suit your business, you can always talk to the Google Ad experts at Young Spider SEO for expert advice and opinions,
4. It Helps to Increase Conversion
By increasing your visibility and improving your brand awareness, Google Ads can help you generate more leads and conversions for your junk removal business. The more people see and interact with your ads, the more website visit you will get, which will likely increase your conversion and generate sales.
Also, Google Ads allows you to track your website clicks and measure all your conversions and leads, which helps you to manage your growth and put in more effort to improve your results.
5. Enjoy the Benefit of Local Advertising
Google local advertising allows you to generate local traffic to your website and make sales. By targeting users in your locality, Google Ads will help to promote your brand to people who are in your geographical area and are ready to book your service.
Important Google Ads Terms You Should Know
Google Ads can be intimidating at first, especially when you don’t know where to start. However, the first step to understanding how Google Ads work is learning some important terms. Some of the common Goog Ads terminologies you should understand to gain a better the platform less confusing include the following:
1. Ad Extensions
Ad extensions allow you to extend your ad by adding more information at no cost. It helps you increase your Ad footprint on Google’s SERP by adding valuable information like location, phone number, links, and images to your ad. Different types of extensions include sitelink, call,callout, structured snippet, location, and offer.
2. Ad Rank
Ad rank determines how high you’ll rank on Google Ad placement. Basically, your ad rank depends on your bidding and quality score. The higher your ad rank, the higher you’ll appear on Google SERP and the less you’ll pay per click.
3. Bidding
Bidding refers to the process through which you auction for a keyword and choose the amount you are willing to pay for each click on your ad. The higher your bid, the higher your rank on Google Ad placement.
4. Click-Through-Rate
Click-through rate, or CPR, measures the number of clicks your ad gets compared to the number of impressions it gets. This is a success metric as it helps you to know how well your ad performed.
5. Negative Keywords
This works like the opposite of keywords. Negative keywords are words you do not want your ads to show up for. They are words or phrases that you have excluded from your ad, and when someone searches for them, your ad won’t appear on Google SERP.
Outsourcing Your Junk Removal Google Ads Services
Although Google Ads is a helpful tool that offers many benefits to your business, getting started can be pretty confusing and intimidating, especially if you don’t have professional assistance.
To enjoy maximum benefit in your Google Ads and increase your ROI, it is advisable to outsource your Google Ads services to a reputable and experienced digital marketing agency, like Young Spider SEO, that will help you run profitable Google Ads and achieve your marketing goals.
Working with a digital marketing agency will not only take the worry and stress off your shoulders but will also give you access to Google Ads experts who understand what your junk removal business needs and will work hard to achieve the best results.
About Young Spider SEO and Digital Marketing
If you need the best junk removal Google Ads services in Michigan, Young Sider SEO is your best choice.
Young Spider is a leading digital marketing agency in Michigan with Google Ads experts committed to helping your junk removal businesses grow. They offer excellent digital marketing services, including SEO and Paid Ads management, to increase your business visibility and drive growth.
For inquiries about their services, contact Young Spider SEO & Digital Marketing Services at 269-808-1170 or visit their website.
